Internet Marketing

What is Online Marketing?

Web Marketing is application of Internet and related innovations to achieve the organization's marketing goals.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a service or product, supply information to potential clients and to reach different geographical areas and niche markets.

CLIENT focused marketing is the secret for success of any organization. Focusing on customer needs and wants will assist a business to please actually to thrill its customers better and effectively. Building close relationships and keeping existing consumers is really important since getting a new customer is expensive than keeping the existing consumer.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very important.

Online Marketing Tools

Online Search Engine Marketing

Since 85% of Internet internet users use search engines to discover new sites, browse Engine marketing is crucial. Research reports show that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.

Email Marketing

Email is the most popular online activity. According to the research study findings 96% online users utilize E-mail. Email marketing can be utilized to drive sales, supply customer service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be easily measured. We can expect a higher reaction rate around 10-- 15% from an in-house E-mail list. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

This is called the profits sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk complimentary and expense reliable marketing. Affiliate marketing makes it possible for organisations to reach specific niche markets in a more expense efficient manner.

Banner Advertising

When its introduce for the very first time in 1994, banner marketing was really much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfying banner marketing still thinks about as an efficient branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites.

Publicity

Publicity is about developing awareness, developing trust and reliability. Online press release circulation plays the primary role in this.

Search Engine marketing is important due to the fact that 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be utilized to drive sales, offer consumer service and to construct close relationships with the clients. E-mail marketing is an expense reliable Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of details about new websites.